Lush #GayIsOk campaign

 

 

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I’ve always been impressed with Lush’s charity work, where I’m informed that globally in the last financial year they’ve raised over £3,000,000 supporting small charities, campaigns and organisations working in the areas on environment, animal protection and human rights. I love that you can go into any Lush store and the staff are so passionate about the products and what they’re supporting; always full of facts and information about where the profits are going.

Last week a new campaign kicked off for the sensationally scented company with their #GayIsOK campaign which aims to raise £250,000. When the press release first dropped on my desk at work it raised a few eyebrows amongst colleagues who were quick to question what the motive of the campaign was, but far from being an excuse to sell delightfully camp golden soaps, it aims to spread awareness of LGBT rights across the world as human rights, where shops will be aksing their customers “what if your love was illegal?” and encouraging them to post selfies with the campaign’s fundraising product – the aforementioned glittery gold soap.
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