Cherry Red hair dye, L’Oreal Casting Creme Gloss

LOreal_casting_creme_gloss_cherry_red_hair_dye_.jpgI’ve been dying my hair for years now with L’Oreal’s Casting Creme Gloss, a semi-permanent no ammonia hair dye. You could say I’m super-loyal. I used the shade Berry Red for ages, favouring its rich, warm and slightly plummy tones, but since the launch of Cherry Red I’ve found myself reaching for this slightly lighter, brighter red for summer. It often surprises me but I get tons of compliments on my hair colour and people are usually surprised in turn to learn that I do it myself at home out of a bottle that costs less than a g&t in London! Here’s my step-by-step for achieving this sassy colour at home…

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Berry lovely, Berry Red hair dye

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A colleague and I were talking about hair-woes as we scurried through the carpark in the drizzly British summer, rain after work. “It’s going to be even more frizzy!” Becca exclaimed, referring to her lovely curly hair. It got me thinking about about how for many of us, the grass can seem greener on the other side. Poker-straight siren dreams of luscious curls, and all curly-Sue wants it not to battle with unruly tresses in place of sleek waves.

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