I’ve always been impressed with Lush’s charity work, where I’m informed that globally in the last financial year they’ve raised over £3,000,000 supporting small charities, campaigns and organisations working in the areas on environment, animal protection and human rights. I love that you can go into any Lush store and the staff are so passionate about the products and what they’re supporting; always full of facts and information about where the profits are going.
Last week a new campaign kicked off for the sensationally scented company with their #GayIsOK campaign which aims to raise £250,000. When the press release first dropped on my desk at work it raised a few eyebrows amongst colleagues who were quick to question what the motive of the campaign was, but far from being an excuse to sell delightfully camp golden soaps, it aims to spread awareness of LGBT rights across the world as human rights, where shops will be aksing their customers “what if your love was illegal?” and encouraging them to post selfies with the campaign’s fundraising product – the aforementioned glittery gold soap.
Living in the UK, gay rights is something that could easily be taken for granted. Growing up in such diverse cities, Cambridge and London, I’ve been lucky to be surrounded by so many cultures and walks of life that I still find inequality in other countries (and the UK) so absolutely frustrating. In some parts of the world, equality has made huge leaps in the past few years. But in others, we’re taking steps back.
It’s shocking to hear that in 76 countries, it’s a crime to be gay and more so, in 10 it can cost you your life. There is no country in the world where lesbian, gay, bi and/or trans people have full equality and 2.8 billion people live in countries where living openly as gay means sacrificing your family, freedom, safety or dignity. In fact even in the UK, scarily the legislation to allow same sex marriage only changed in 2013, with the first nuptials recorded in March 2014 – it seems insane that it’s only just over a year ago!
In 2013 and 2014, Lush launched the Sign Of Love campaign to raise awareness for global gay rights. #GayIsOK is the next step in their continued commitment towards equality and by purchasing the aptly named Love soap (£4.00 for a 120g bar), you are supporting grassroots LGBT groups fighting daily for equality all over the world.
The #GayIsOK campaign aims to raise £250,000 through profits of the soap. £50,000 will be donated outright to All Out for their campaigning efforts across the world. With the rest, Lush will be inviting LGBT groups to apply for grants up to £10,000 via All Out’s website.
Lush tells us that by taking action on an All Out campaign, here are some of the things you’re fighting for:
– Ending laws that make it illegal to be gay
– Protecting all families
– Stopping anti-gay and anti-trans discrimination and violence
– Letting all people self-identify their gender without fear
– Enabling lesbian, gay, bi, and/or trans people to speak out for equality openly and freely.
The soaps are available now in shops, and the campaign is well underway on social, so please show your support! The scent has delicious citrus notes, and the consistency is beautifully creamy. I took my bar along to this years Pride festival in London, here I am below with my friends Ash, and Carlie. ❤️