Cherry Red hair dye, L’Oreal Casting Creme Gloss

LOreal_casting_creme_gloss_cherry_red_hair_dye_.jpgI’ve been dying my hair for years now with L’Oreal’s Casting Creme Gloss, a semi-permanent no ammonia hair dye. You could say I’m super-loyal. I used the shade Berry Red for ages, favouring its rich, warm and slightly plummy tones, but since the launch of Cherry Red I’ve found myself reaching for this slightly lighter, brighter red for summer. It often surprises me but I get tons of compliments on my hair colour and people are usually surprised in turn to learn that I do it myself at home out of a bottle that costs less than a g&t in London! Here’s my step-by-step for achieving this sassy colour at home…


In comparison to Berry Red, I feel that this newer shade gives an even brighter colour with a super-shiny finish. A creme formula, it promises to blend away grey and give a glossy colour for up to 28 washes. Since my previous review on the Berry Red shade which can be read here I have – to my horror – experienced some * whispering voice * greys (eek!) and I can vouch that if used correctly this gentle hair dye does cover them – phew! 


As you can see from this shot I’d neglected my colour-schedule and left things a little longer than recommended (approx 8-weeks) oops, however you can see that though the colour is much paler, that because it’s semi-permanent it fades out so you don’t get really obvious roots which is handy if, like me, life gets in the way of keeping a “recommended” beauty routine – note to self, wash make-up brushes asap! 

Unlike many permanent hair dyes, the casting creme gloss range contains no nasty ammonia – which is a somewhat outdated ingredient. The reason ammonia is used in hair colours is to raise the pH of the hair which in turn allows the cuticle to open and the colour to enter the cortex of the hair strand; it also neutralises existing pigments to make way for the new colour. 

Unfortunately this also results in moisture and protein loss, and messes the pH of your hair to significantly damaging levels. Not good. Now it’s not all roses with this shade however as though L’Oreal does not add ammonia to their casting creme gloss range, they have instead – along with many other companies – used ethanolamine which is another chemical that acts in a similar way to that of ammonia, however in a slightly less damaging way.

I’m yet to find a completely natural, or less harmful colour without these chemicals that still offer the great colour but please comment below if you’ve had better luck! 

The pack comes with everything you need for success dying your own hair at home, and with a little confidence there’s no reason why you can’t do it with no extra help at all – but if it’s your first time it might be an idea to get an extra pair of willing hands involved. 

Included you’ll find the colour itself (460 Cherry Red), a bottle of creme developer which is now intake new improved bottle with handy little narrow spout which makes it easier to add colour right into the roots. You also get a bottle of concentrated conditioner which I usually find lasts two applications – and smells deliciously fruity! And finally a pair of gloves of course.

Make sure you’ve got a stain-proof area for the task – I stick to the bathroom but have to be so careful about not accidentally flinging any dye onto my new wallpaper. Many years ago when I was a student in a cramped room I used to dye my hair standing on my bed looking into a compact mirror – red and purple stains on your sheets is not a good look – so stay to wipe clean areas people, you’d be surprised how this stuff sneaks away from you even when you’re so careful! 



Right, enough of the science bit! Next step once you’ve got yourself organised is to brush your hair through and then wet it thoroughly – pop it in a towel while you add the colour to the developer bottle and shake it well. Flip the lid and get a few items ready before you don your gloves. I get a cotton swipe out for mopping spills and I also hang a hair band from the tap – might seem odd but this is so I can grab it with my hair-dye-covered gloved hands without getting colour on anything unwanted, to then pin up my hair. 


Now you’re ready to get your gloves on! I start by squeezing formula onto my roots starting at the top working from the front backwards in crop style lines until I’ve worked the product in well. Once I’m happy with the front I’ll tip my head over and do the same at the back, almost creating a pony tail. Then I stand over the sink and put the dye in my gloved hands like shampoo and work and scrunch it through to the ends. Make sure you’ve really massaged it in all over like a shampoo to make sure you won’t get any sketchy areas. 


I then grab that hair band (feeling smug that I’m not smearing hair dye on my dressing table!) and pin my hair in a top knot being careful not to splatter anything in the process. Now it’s time to use the last of the bottle to make sure you’re hairline is nicely covered – I’ve actually found that I’d rather risk dying my skin a little than having a two-tone hairline so I don’t worry too much about dye around here – but I do clear up a decent edge and always swipe the back of my neck.


The instructions give two options: either you’ve never died your hair or haven’t died it for longer than 3 months, or that you’ve died your hair within 3 months. Option one suggests adding colour all over and leaving for 20 minutes, option two states you should apply colour to your roots only and leave for 15 minutes before then applying to the lengths and leaving for a further 5 minutes. Both methods suggest leaving for an extra 5 minutes if you have lots of grey to cover. 


Keep an eye on the time, and then rinse the dye out – this is the most boring part and takes a good 5-10 minutes if done properly (recommend putting Spotify on first – try the electro swing playlist). The water will be running a blood bath for what feels like hours. Keep massaging your scalp and hair until the water runs clean – it’s not good to leave any residue behind. Then squeeze excess water out and add the conditioner. Leave on for around 2 minutes or longer if you can hack it, then rinse and towel dry/ style as normal. Such a beautiful shimmering colour! 




16 thoughts on “Cherry Red hair dye, L’Oreal Casting Creme Gloss

  1. Have you ever used the option b method for dying your hair a new colour? I have my hair the colour honey chocolate (dark brown) and I’m dying it black cherry (dark red) with this range of hair dye. I last dyed it about 5 weeks ago but I’m not sure whether to apply it all over or just on the roots for the first 15mins because its a different colour. I don’t want it to be uneven, do you think it would do any harm to just apply it all over anyway. Love this colour on you, think I might try it sometime. xx


    • Hey Ellie, I’ve done this before between colours, I would take your time applying to the roots which will likely take about ten minutes anyway, then move straight onto the rest of the hair – I tend to leave it over all for a little longer than recommended too, maybe 5 mins over. Depending on your natural hair colour it’s more likely to take to the roots than the darker ends, so doing it all in one should work fine, good luck! X


  2. I’ve always used casting fabulous hair colour. I have just changed from berry red to cherry red and I’m loving it the only thing is it not available in all stores.


  3. Thank you for this review,

    I had to post a comment because we look scarily similar!! I’ve got my natural hair colour but I picked this dye up hoping for a plum red colour. I Googled it first and found your review. Great review and of course we look quite similar! Even down to the fringe! I will give this hairdye a go!


    • I’m intrigued! If you want more of a plumy colour, try the ‘Berry Red’ shade as opposed to Cherry, it’s slightly more muted. Alternatively, I used to use the ‘plum’ shade, which is more purple-toned. Have fun x


  4. Hi,

    Thanks for your review 🙂 I have bought this colour and I am just wondering what it looks like after it starts to fade and also how many washes did it take you to fade?

    I am a bit worried about getting my natural colour back which is a medium chestnut brown so I am guessing it will turn out a similar colour to yours?



    • Hello! I think you’ll be fine, mine fades out really evenly. If you pop over to my active blog you’ll see my hair at various stages. It starts to fade after about 4-weeks, and I wash my hair everyday during the week. If you found it wasn’t fading quick enough you can ask your hairdresser about a gentle colour strip – or even wash your hair with fairy liquid at home to encourage the colour out X


  5. Hello! I ve never died my hair and I want to try something new. I am just curious if after 28 washes the colour will dissapear for good or will look really bad, faded?
    Thank you.


  6. Hi Maria, please check my other blog post about this colour on my active blog here: I would say that it would take more than 28 washes for the colour to completely disappear, but if your hair has no dye on it currently it will be easier to return it to normal. Fairy liquid and your hairdresser doing a gentle strip should be fine, but of course this all depends on the condition of your hair, and also its natural colour. I’ve found Casting to fade out very nicely. X


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